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Out-of-home

Packaging continues branded experience after consumers leave store

September 27, 2011

Net-A-Porter's shopping bags

 

By Kayla Hutzler

 

Packaging is one of the few touch points outside of the store and branded Web sites that upscale brands can directly control and therefore cannot afford to skimp on extending the luxury experience after customers leave the store.

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  1. Kering acquires Italian eyewear manufacturer Visard
  2. European buyers shopping more often on live platforms: report
  3. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  4. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  5. Burberry inks multiyear partnership with V&A Museum
  6. Fondation Louis Vuitton to feature artist David Hockney in upcoming retrospective
  7. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  8. Latest Tumi campaign features lightest hardside collection yet
  9. Stella McCartney forges partnership with fungi leather company
  10. Banyan Tree to expand global wellness offerings
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