Marketing
July 27, 2016
Millennial shopper
By Forrest Cardamenis
Once a vehicle for driving short-term sales, shopper marketing now plays a role in motivating behavior, according to findings from the Association of National Advertisers and GfK.
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","iv":"ce71c3b3e740ada6f4021ecb99251a8a","s":"067ea424a93c3f1a"}
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