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Mobile

Shangri-La sparks user engagement via Instagram contest

October 9, 2012

 

By Rachel Lamb

Hotel company Shangri-La is looking to increase user engagement with an Instagram contest called Loving the Moment that allows consumers to vote for their favorite image.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Lexus logs 25 years of 'December to Remember'
  3. The Ritz Carlton, Missoni launch beach club in Bali
  4. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  7. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  8. Meta drops price on paid subscription tier in EU
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
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