Research
March 4, 2016
Marketers should pay closer attention to when they send push notifications
By Chantal Tode
While push notifications are an important way for mobile marketers to drive engagement, 63 percent worldwide are sending messages at the wrong time of day, according to a new report from Leanplum.
{"ct":"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","iv":"204e7fc0278c4b43fe18601c6a310947","s":"8eff5de631c44831"}
Share your thoughts. Click here