Research
December 17, 2015
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By Forrest Cardamenis
Among 11 groups and conglomerates, LVMH brands have the lowest average digital IQ, according to a new report by L2.
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","iv":"e11febc720b891f80c8d1a2b2c38e172","s":"1693f446cec41655"}
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