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Mobile

Ritz-Carlton highlights brand values with Foursquare-backed World Concierge

June 28, 2011

 

By Rachel Lamb

ritz-carlton-marina-del-rayUpscale hotel chain Ritz-Carlton is stepping up its customer service strategy by introducing World Concierge Foursquare to worldwide consumers.

Consumers will receive traveling and city tips from Ritz-Carlton employees for destinations such as Dubai, Miami, Toronto and Berlin by following the company on Foursquare. This is the first time that a luxury hotel brand has extended its exclusive services to a mobile public audience, per Ritz-Carlton.

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