NEW YORK – Beacons and similar location-based technology first gained traction with eager brands, but now retailers are beginning to take control of their digital networks, according to a panel at ad:tech New York 2014 on Nov. 6.
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","iv":"92cfb213350d5f02defb3f7fb057bb89","s":"b674978cc74d828b"}