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May 21, 2025
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Rebecca Minkoff styles consumer engagement around contest

January 20, 2011

Rebecca Minkoff uses contest as a chance for consumers to be a stylist

 

By Rachel Lamb

Rebecca Minkoff is using fashion Web site Polyvore as a vehicle to promote its new initiative that allows consumers to design a Spring 2011 look, with the chance of being sent to the designer's fashion show Feb. 11.

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  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Rosewood Hotels debuts new property in Mexico
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  7. RH appoints new co-chief merchandising, creative officer
  8. Kering Eyewear, Google announce AI-powered smart glasses partnership
  9. Hyatt taps American tennis player Jessica Pegula as ambassador
  10. Pierpaolo Piccioli joins Balenciaga as creative director
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