Research
March 17, 2016
Photo of VivaLuxury courtesy of Bergdorf Goodman
By Sarah Jones
When it comes to omnichannel retailing, department stores perform better on average than their monobrand peers, according to a new report by ContactLab and Exane BNP Paribas.
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","iv":"1d00af1225aa5fce7b75f23681b6b82f","s":"44d569b33a81c769"}
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