Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"8f76b95bc7b13a17da6145abbcb9dce9","s":"125b2a03b6b66617"}
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