Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"9f984ba3e9244e9b496c7c1dbb4163eb","s":"21fe9ac836670595"}
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