Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"33a74e0a71ce56cbb33b6a982d90cd49","s":"71ee97c30cf7039c"}
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