Advertising
November 10, 2014
Neiman Marcus snapping feature
By Nancy Buckley
Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
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","iv":"1955073b5cca362360545e91148087e8","s":"db5a1017d2724eea"}
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