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Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Tom Ford's Lips & Boys collection Tom Ford's Lips & Boys collection

 

By Jen King

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. European buyers shopping more often on live platforms: report
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  5. Prada’s first standalone restaurant arrives in Asia
  6. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  7. OTB Group introduces first corporate volunteer initiative
  8. EssilorLuxottica extends agreement with Roger Federer
  9. Gucci uses Grammys as platform for ambassador announcement
  10. Bentley takes commissioning experience online
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