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Nov. 23, 2024
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
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  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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Personification of beauty paints shared brand, consumer narrative

March 5, 2015

Tom Ford's Lips & Boys collection Tom Ford's Lips & Boys collection

 

By Jen King

Following the example of named handbag collections, beauty marketers have begun to look inward when naming cosmetics to script narratives that are reflective of their brands and can be applied to a consumer’s own life.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. The Ritz Carlton, Missoni launch beach club in Bali
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Baccarat pulls incoming CEO from Printemps
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Roche Bobois furnishes boutique resort in Turks and Caicos
  10. Luxury Unfiltered: The true cost of cutting luxury prices
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