Mobile
June 20, 2013
By Joe McCarthy
Swiss watchmaker Patek Philippe is targeting affluent women through a banner advertisement on BBC News' mobile application that builds rapport and coaxes new sales.
{"ct":"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","iv":"596a97beecf54d08a8686ecfea0accae","s":"4a2054e98c2c1ffd"}
Share your thoughts. Click here