Multichannel
April 5, 2013
By Tricia Carr
Ocappi, the just-launched ecommerce site for diamond engagement rings, is looking to distinguish itself on the crowded digital medium with a home try-on service.
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","iv":"5316bba7d54b9da238a9ad87f30ca4a7","s":"eeacaf2ecb91322d"}
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