Mobile
May 7, 2015
Net-A-Porter's The Edit app
By Sarah Jones
Online retailer Net-A-Porter is increasing its mobile efforts with the launch of two applications that blend content with commerce.
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","iv":"0f1aa38276f81794dae774977fb8900d","s":"99cd2c9bad5a3658"}
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