Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"db5d37583828879575c5dd703893fe08","s":"e383efc351f84b49"}
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