Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
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","iv":"3cc305ee657daedd31df78b7934a3f28","s":"7667a08f78cd3406"}
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