Mobile
September 7, 2012
By Tricia Carr
High-end retail chain Neiman Marcus is testing a mobile initiative in partnership with Visa that allows consumers to get personalized, real-time offers via SMS depending on location and purchase history.
{"ct":"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","iv":"105761f5964c97bd9b2b738667d62304","s":"e269028d4f9d0cc5"}
Share your thoughts. Click here