Mobile
March 31, 2015
Promotional image for Spring app
By Sarah Jones
NEW YORK – A luxury brand’s digital presence should be more about storytelling and branding than driving direct response, according to panelists at the Columbia Business School Retail & Luxury Goods Conference March 27.
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Zk+T8HWcVjXJGfRtVzyWSTTL\/aQS5bOgFSzNkKwW2QXgYWPugf+aie\/6fqi7f6WVFdfPCs1aMFZ1mcpLGhCqikDM0oG7xv9PXZRYOe8yLX3MpYVYnXJPML7Nq28RusfysEQ1SdEHw0pU6Q54AbwQvzW9ZG8Bf6OmkBYlfsAZg8EYI6q2\/rkjv4Ww2+4GZqRkvSuMHBmXg\/dWui5MTZ1nXDrcJ6YKEeJ17qdKx6xKkD7RQQDU4TcdUjEj2aTj4oyUjO1ytNZvN7u9hCaguHcTm3TQkguuV5Et4mW+tayVu+Pl1o7\/SOqaMT5Hnlib9srWTKWGJY5PCmQbt7lmYhlqmNe5esAlAS+cY2wH5Ff8lnWugrAksGzDkF2FCwx1cgYa6Z\/qsNhrTsmmTnQjiN2OJEDINMRroC5XKfzMu881CnR3UPl5Qc2SADP9dhLqguxMRUxYs\/+WjpRxLQQYBhBATSLs6fdQH9PW+bGKtV9kO8JHg\/4kEh56T52TM6EwcrP1aXe1KPLpTYesi\/uiwkn8OHuZjr\/FxYWu606V5HzaVfH+j0ahU60W5aYwzentxUuoUiYEMU5iFlCQR2xvsOEVmrh\/U0DlLlYOm9S8RD3iCg1iei3mImh9Xsv8tNYcqSV4j4Or06w494bhLF6sE5IuauHFFOsGm8yGbf0peWeCYCycQOMcmsGQiX96O5eU1eS+\/lpkmYiCXzqpDcpJnu\/oMWbn+kt+xBPXPI983qVbhn6KHwpqiDG3H1oFXB01\/STds1zpP6OG7ram0svatRILv\/czrmtVALUg1b2eI1UJ9N7pLJp\/XiIB8+u8btKDhAzyzO0l37eW41eh2TPplr9USM05rTL8PTC\/CDeJfj\/2K2+xod1gzhEGl9TZT0l3bDAlHBSH6jRkvsWGzLz6mJXaq4x++0rVhKo1dxO5Kd3R3cDZtICTf+15b1Q69sm5zetj+w5MjshDCk6f+5ZQiD\/0HH8h4Iry5yBWalEbOIg9iVKJAyAoUV\/1E8YezbZhL8hvBE6bQdNhPupwVr361k9lbSXqhYmRRK5hLvUyYeBWD2nj9OZ9BxLe1o4Z8\/Xben0B\/XYNcl4MsOexp7yFj6UxeQNsOx4HfLTSkCklNqm0F85pKY\/bv9GeszHJ0hSaT1lYWKk+gyxBLx8NCxpwSXJ0iNTzF\/FYH8w+HQKRQL77APFvh85pPpJ3xW9wD2oiFvrplvdKy4WnX+D28h5kI74SVkHMPDOeyoswTo15ATN6RoYnBTLDNOXKKAxfYLfjeVUQ3CN98a6Q8AYzRhvhY+sYEJDea7XA1Y1RiXiLuKHqL+UKKA\/QXujTXi6aYSQHYPpu7fH5eq\/uRS\/Ti3E0KZXReyP1dqwBkLU5GnIBlUPzXtEhzACRuy\/Sh\/0ZlY\/JChIFDReSzzCNI2ag22baZe+608m17hpuyEoHE1EwEKvVRJGdkwH8qCZPG3SFaUNdGNGUkrKHa5\/xHwNGahQMsgVOojNyeqkYCIR81Rtw+R+HH9r6xALpVf\/U\/uLDe34kosIIF\/ybZfVg5JU\/Tvm5ZnR7qhfMw\/SGYOSJ1XFA3TiF3Eddv\/UcyTALIQ7Yw1K4YQ0moJQE2WpNZVXAX8emmRAYDwHydqaG+i6wqvuyruy1swyLHC9vLcxkubfj\/FYlwr7\/h3FjABMc1iPu9LBKN879w1ofaA\/D0y5CsP7TJWY\/lGC74i3TkgNWZKezk3WH7fSZbNaW3TIptru\/JwzgFhEmC3WW7q4QSHWBYgTJpJeKkLL9F76DNIhZuDep9oylatIEkdN3xDZUY6K+ASVY\/jJbCPz1oWcqsqREBuXbyzBtXQQt9zvXKyYPwUTot6j96wX\/yyt\/Mu0U3fFEiDxldCtd04p5+Jmc\/tS6yt2DDo\/CJRX8uZedx1b1DTVR0q18iZsmuvCrgoYpvVoFJ6JjsJZUKEC9unICYj8MDlrCVR\/2M9JIaeIcqvJbK4ab9AMO53iMtZX6xLMUAJKDz9nQwUH34lNWcoyxcSCzJupfqKhAS4Yf0RMmucNwCxERB0vU2sNHj7lPc+MDynveBye2O6ri6hCTdcbIRl\/Crsh7+xWP+A6MgYZ6G56h2tJIN2WfsUXZM7bCv2Scc+gR0j6OPh4xVptiMy7YfjMYXx\/DGPILICofYmwQMweRHfXpOM7\/5BRfsiaQ6wvaIxjuK+4VIbCFukf1eHHipK4ezKmg20YL12tt99HA932C4Uj4lQZWuhsOZmiU1FbQhUX3ZJiorzfq9UiWciffQjXkcYU9xDvqxOJeloTXEF9pVj\/Qg9LlnNky3+BV12ihJiAfQJBQCkRlokCgEOI9P7+5elAglJfRrEGzLV55A468F2N3343EKVazHYgEfzrP8EOxsfKKxrrhQcp+khd\/0OYYB92BZgUAeUoQ19n9VY+CJnChFRDE50EWv+WlLjvCOiHDb5EtXfDmCySuX8pcDN7zWwE6rVisBceUjE56CnhSQ6e4Qxwa81IZzwtSVthTZ04BtVa8T3BmhOzffOHCBl8a85HpPOSbtpBzeTtOfNnE7bBLaJJ5sfULEc2VpSt3zKFx2+ZunsXgrAs66eSrBhR2jNqX+L3S5j7L2x8Y1CcxFVxBwUnnVwyOx9ZN37odqkRplzhbSyLtJ+dYlw9qoNkCXCiSWBYhGFoUxnIGkEQqAdi7EtK2skBEgm6r7lXn\/ypH49PEsEk\/lQj9Fh9AE\/sFZRwqXK79r1hRpvr2I6U16WmRYWQlZUOgU8ZrhvZT63LhK91f8pUtpr2TDCUC3shNGphSseDKCKJCJCQbcw0sZK9AmTh\/GYMmeYCz6jVHpr6uaB7oFQ1961Av4aUKzIkIewYmX9Xb8cwgNLXdun7vlgCnRPvAvDDKBmiZRaLPJ4Sf62Cp6sG1q6YlnkiDZueYPxQHZHUA14cX2GMFV+B7uiIRmjzaA2t7M4l4XC9FMOFSGx5z67yeMc0qIQY8\/FzQdGX5PXskXGOokoYbmAG8moR9KxdA5b1EKOJlmlHQJK+F6iHDOj05Dwmx+9q128+Z6wo8flOLQhRTXUR0RY2gaLyIfxvnE2y0mvARfRXKCtof8diTl3lSw6mHdmiW4yQSAVSlylHqzJSF38vdvJRsG433etuk8K7MfA9zDekHOqhguuhZAPOrMtGvfWFw09HLsEvbeWEQcfnLo2AxSrrWiAVwQvzR\/tL7yBxPXkpVPs9Vz+KeF8ArDdGotO54iWFPJJ3mbVOtGGmF2OPD3WYEekD298iqTy4kBTMnaE+bM8LROR9sdU2FDuz8nTUsv0TbLZHkPr4DgnIOUSdhouErYmtQP9l9XsAgR5x9aIO9MbSvJRwI1yHZ\/ZNoltmHS4mCMdZDPL+YPRi3cEyDtRWarrn3oHwnnUjfuvBiRmLivhFJZrpWJY27PwzQ6jtdccThJprSTnlv+mp3B129Avq6gHTc2QH0r62D4+qwqap9H8gx7PdLosfl8euBlowVigi0YQFLSkja5\/OqYsiXBgVtK+js+vWR1ELptk8Iz6+gfGJ8r6ylCF+7V52n+hDdrAQdNmx5pQL+fiNJjndZ0IiMBD5fOecWbcTZQmGY2jgOwoI7IktFHWjZEL+KvTmBVGjQD+q6XAlMcONhUVHm\/2q49rau+umueksV3HQyE\/o0RMLZTXrKLG594Dm4aUE6FR6CTyT1qMUZhtSQbU2+RkQDx\/NP09dHnDRcXdJoY1Y6rfev4mb7cIiSGYe5nVUCyuAd3JEV+7LxlnrB4GL0uqXFri4fPsgOvhqBT1QePgUbgWb87BLe335VZAoJ5GC5To+OnLg5YOiDhQXqYGCmtPefBoEDjihYZwaW6N6KDWuLvKkXMkbL+krtfpOt+lAhaskmCNwzlPCdjryilPSxUjnlSDmo5tmC+f4CL6Vu4ETAJgn8cq4mvmOUSpVcpAlxVXPrRsmQgTzbpG2iHT\/sKQVF0\/nlkmG5DYxru2l5CPuY3Xm8StMVyFNVlVzqmPolNkybbAX+Brtj224Sdw6gC6tvVgH5DmkGnBnPz\/ZOuREze80\/TMJtePSVS7X9VKxpnVWaqr5hLb3DgiqMUZmgB2\/6fBzislLR8y1IuIq6ru3mV2TLTzonnwWsk5Sr4qtLEcfSfYKdz8Fmy9bo6LF8nLEPDXQ\/Ox0n5qlMdfOsGRQ+vYrUpsg\/\/AhH9O8TIEbOGyT6edOV8\/7Vv2\/lBGMJQ155xK8rFq1L+lEB0CxXs+AclSWJJSZp24oYB7lBZO9fRtBkAFBJI\/WFrtpgALKxbz8c+3Hjsxvb0pq5xLX9ZwFPgTLoOCVxtClvIkJxylRSiv6ZU3c\/K2yGcp9IFM0BY06TsHsCCUTHu4sYJOVNxvW8LXOoUeI+oubD6xW5OOPqQ+HYDBUpfkMxhrgedEV91mJH8DgILvIEBJNhBEM9utad1DEnbcUYfvVVVeDC4FP\/+zY+D+iI4y2csg5foOTxKWdaxt\/M\/qLj4qwkB2t\/75p\/K8J2a\/OcrwzoHc8kNme+ISfFJ+0XGr6LlQdauB\/6zkOUufVYCUNDIO9chBEVRomwIsc6LHQHkLtq1iMcQCmi1c0OcunuOhLc2deX3mYA0isn80PPowNlTCIqmiEGeH4COdi7PYdc9ZnDMYc1okUi47xVVMDqZFFKgZWUUa6UrgLqbehlqtT9jTPQ8PmEfrjVch14eRgqMjZx7YhtuC1mXJhjNbMEVCb1XZNVyzCX\/Lefp37KpC6IRh9\/fajtngQ9GCfarHbYjoqVyl5VYyce+bd+8Xwbdr9tjHP8TLujGZDGWdui2tDnnY8OZvYo\/bN+iSLlRJqKqH2Uk7SfOsbS9j7q2TC5H6L\/Z3p3fQGHViyj97qoDuRab5PxV65PYXJi\/KVbLQNpnD5s2uthliOVkkwPxsFw8W6RUtXU041u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