Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
{"ct":"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","iv":"7d86d3885765c2b5aeabf5bca6a0dd15","s":"11b53d68af89fa90"}
Share your thoughts. Click here