Mobile
April 30, 2015
Luxury brands are increasingly using mobile marketing to engage consumers
By Nancy Buckley
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.
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","iv":"271e78bef578cd946079925483bcc786","s":"c4c6bb4f06a6180c"}
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