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Mobile

Mobile phones most personal way to reach consumers: Havas Media exec

April 30, 2015

Luxury brands are increasingly using mobile marketing to engage consumers Luxury brands are increasingly using mobile marketing to engage consumers

 

NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at the Luxury Insights Summit 2015 April 29.

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