Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"0dd8ad4eeeaa3f4465dacae6f893861a","s":"d1ce175530e28b21"}
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