Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"fb13fd18c0f0cac7323ae6dcc0e7855a","s":"d3f9c2ee5186e932"}
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