Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
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","iv":"d781240cb7e4eba72a442db6a3fdefd5","s":"7b515a753a3a02cb"}
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