Mobile
November 17, 2010
By Peter Finocchiaro
Italian fashion house Missoni is pushing its fall/winter collection using a mobile strategy that includes a QR code initiative and an iPhone application.
{"ct":"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","iv":"8a2268333131219c2f73cb54a47d9cd3","s":"6957ff8a6a64b2c7"}
Share your thoughts. Click here