Research
April 17, 2012
By Rachel Lamb
Approximately 33 percent of Millennial consumers are more likely to buy a brand if it has a Facebook page, as compared to 17 percent of non-Millennials, according to a recent study from Boston Consulting Group.
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","iv":"1e1f6a04042343643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