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Mercedes exec: Social media efforts should single out brand advocates

October 17, 2012

 

By Tricia Carr

NEW YORK - A Mercedes-Benz USA executive at the Luxury Interactive 2012 conference said that a brand’s advocates on social media are the most crucial to reach so that marketers can create word-of-mouth that embodies their true ideals and lifestyle.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. European buyers shopping more often on live platforms: report
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Prada’s first standalone restaurant arrives in Asia
  5. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  6. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  7. OTB Group introduces first corporate volunteer initiative
  8. EssilorLuxottica extends agreement with Roger Federer
  9. Gucci uses Grammys as platform for ambassador announcement
  10. Bentley takes commissioning experience online
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