Multichannel
December 17, 2012
By Tricia Carr
Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.
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","iv":"bafdd82d3331f50045fc10f1699f37f1","s":"baf6616c74d54130"}
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