Multichannel
December 17, 2012
By Tricia Carr
Mercedes-Benz USA is pushing its Winter Event through a multichannel campaign that nods to Santa Claus’ “Naughty or Nice” list in a commercial and e-card tool.
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","iv":"436df0a70449b2fed5f23eea58be47c4","s":"454b69629e426300"}
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