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Multichannel

Mercedes-Benz outlines 2011 US marketing strategy

April 28, 2011

A-class act

 

By Rachel Lamb

Mercedes-Benz is backing its entire year’s marketing strategy around the release of five new vehicles, which is one of the biggest years for product launches that the brand has ever had.

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  1. Diane von Furstenberg named Icon in The Time 100
  2. Rosewood Hotels evolves ESG approach with new initiative
  3. Blancpain opens new US flagship
  4. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  5. Versace recruits American actor Channing Tatum for Eros campaign
  6. Louis Vuitton announces debut beauty line
  7. Luxury Unfiltered: The real reason luxury brands fail
  8. Fairmont Hotels & Resorts, Make-A-Wish introduce ‘Bake-A-Wish’
  9. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  10. Shangri-La launches ultra-luxury hotel brand
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