Mobile
October 24, 2014
Still from Build your own GLA video
By Joe McCarthy
Mercedes-Benz USA is continuing to mine Instagram in creative ways with a maze-like "Build your own GLA" campaign.
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","iv":"8fdf46fce8e34454caeb8e78744201e8","s":"f535d690480f375f"}
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