Mobile
February 23, 2012
By Rachel Lamb
Italian automaker Maserati is taking the next step in mobile marketing by inserting customized QR codes into a print advertisement that leads to an optimized site where consumers can build their own GranTurismo S.
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","iv":"db388123b5e04983968bc517a5056574","s":"507a2495ed60ae86"}
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