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Marc Jacobs leverages free shipping ads for email database

February 8, 2012

 

By Rachel Lamb

U.S. label Marc Jacobs is using front-page panel advertisements on the New York Times Web site to promote free shipping on online transactions for its spring/summer 2012 collection that ultimately entice shoppers to sign up for brand emails.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. Boucheron launches Serpent Bohème Vintage collection
  4. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  5. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  6. Dunhill connects with Focus Features for ‘Black Bag’
  7. Vacheron Constantin revamps Melbourne boutique
  8. Mercedes-Benz designates first North America CEO
  9. New Nobu residences, restaurant coming to the Netherlands
  10. Donatella Versace steps away from creative director role at Versace
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