Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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ElkVc605xBRAo\/xDjDOJeMUD9XT2na8AhIAQjN74jWJ9ECaZg+6X4SQln7q0J0Z0BICXxuGAtOzP8a424VGZ8NKPXTcnyjcMo3t\/GmplrZewbYCB2\/TPTzppDfHBcjDOLxyx83ekYAC8Zl3US9JLXjevAlpB\/Fo0mEthjQlJL0mUq5eDdtWOox7gK2PG7382XFTYf\/CsRrxBZjoyG2gmF4XwNJPpIpNIYyCYBrWlPrbJcmgDAj9wxRA2NK\/yKkqW3LEUfjIzpLoQkY6U3tmrLycEMdmUTHqNbsf08E1qZ7jFVpVPhh4cO7toub6K3TNNqp0JoMeDG\/jRFk1pwXkU9KnvYZvzFpItGuinP1zgNvUQcPZxdUEXdWKuYS3tvUZBkKVjCGRBGrcyRWaW5w+DwH\/C2sGzJ5zdQnrTUhcgRuyzU6P2BSoYbSd8cWUCDXTrbzH5LeeXYND3AprDdMCeCjqTTENDjGxyO056M+UPYmbWTnenTdvQoRVolXzCl\/A0flqKcfWQ7Hf+\/BS7IfeZIwhkpDnJgrVJed8f4AqTQlZRXjn9DwL1g+dXSfYKxFvPGSooVNZfX04FElN7p5fyEDGLzKKPrjfpvDE8\/cpdB3kXwVL5naLrKcarSe7wrivQrdyDDdXZpUk6z0LqkzR3pxQloEpavwnxOrrSUU+sw4dc8tVb7YfSo9OvPk3JCBE2ZhArBWldSbG++8on26axH7IRVT7jFCEps5sqyGum0R1e2MPTkbJKMuIm95hUVVfZSNvNTSmVxM8tPmyUux9od8uCH1TYLsgF7Kb3w1RJ70zVs4u5jSAoyqN13kb\/yplg+dngPFFoKTif5ETTkv9SeKScjf+N1SWTsn8nN8t\/VhDQp94pMkRmcfxbh7y9ypV2Pz3KYDKXk6qDCRK5ZhFuRtvLdq23cBmW7kzIZGpmNeiV0aeL0RIuUeFR9+OtGc259W5isgm8NxG5zQdneNAQk9swgr7F7Zh1LTYW3tRGW3lMUl39wVVhuJ9zWDQ6BUk1Bc7qHFDLs3Ui47FvULaKreB4CchMvXndFVAgdUS9aCutafTc1ZAhh5YRwsuXQdAb2YoIZautukVyCBSg+cAMikUJ20B5k+ioAf3UpSfXhCQjerHLrzMDzxQbpdOiMoYfiLOD7SwGhYU0JdXiVX2PjjlYpJt+WFx7pPkQpSvED9sA4Zh8GEK91Rebje2srlLwJW\/X0sITZtkUmp6QNdpNaOImjc5e8c1rfqrVBCpIamBbLPZ84NM7fy0drWTMo7l\/1YxFubTAnm1oxnGv2lI3Fq0cFbw+svBNOabC12myxicN0bgB63mKUwfHJjXGVCJmWp3mGVGKisCDKJ3Rm\/n8FPQcv301oIrTsreY\/ZvLl90jERMJRyA2FRMg9QXiqniXpOalFNgsCsiPY2fPO94ijQlWmWBkGhImls7X9zi57APu+gzD32hvGleCdumXNcWZ3B5tu4xzLg2950bfPIRFX9dwRBGm\/J4nOvOTbxeCIX\/LZzwM55I5z5KD7noqMGYheMF9OkqQxZsGb6COs2PEdfR55TaWLEiYR47gqCMk16LVefXZ3hvgbOgPMg3SYY0\/IPDYgAIQNTKhb8L05xEGDPOunuEa2nYs9AsH39+j\/T0u\/Hh1B037x63CC6eFO3eG3Jhkt2iRDye9i4dbJrwbGHiuVM93PwdmQUMCnPSEfwWGJylr+G3HzmCYyabXZSNqdqI0f6Fn2HxXx6cAHY8ZEXh4k6XNKpbt7IffpP6niTwSTNPk5YmstlSu8FIYfn6KXmbr31E\/4S4YMSbpB6dl9Cp43Uj92gXf\/426rKZ+f3nRW3SOp8vIQqPVskXuOG0DcWHXb8zbXStPDp+YgQ53mpYEl4GN6IZrjT83BTWlSGhB46ja\/wKat8il5PwvsvrxN4sR93w3N0wpnsqbQkEk6Db3Y8kvtoAn9E0I2fhyZJKQpfd47cAx3xqN7l\/LjmnfPg60df9zclmD\/bbAYJsIdgh4MNQiRzQu8gVDt7CCXqEVJ8nPTi+tHxR61bk7KhgcpC2phxYyBlowPW1xjyHR3EJfRQgkHCJzOiwytq\/y\/7QKN7UPH5SioCO0v8h+\/\/B8KFUJfts6jg5eTJGg6CrBEUOHaSKQixD89OBU1pDpu9EntRi+Qx1WahdiGxxidxOlfg7pcDRXfv90lcZ7U8l6h9Q+zja2TPo5Y7kK2DvOTgdT3nsziOx6HcBxz7zUvpmi7nkG2VCYUe2t1DNZMJZEK8EUnAaMbmu29RTibWmO2f4ImdTRAPxiaOSyHM+F7EQGBU1qwCLXDL\/shr1NFKrLGPQ1itza47qoIY5hR2AI0C5ROOdq367xf\/Lebwe\/V4bFC3n3RWEtt5H0wpBC\/gOndLb83WFBNCGTyAVkJ1R9A1ysUiB\/Fo8Ty\/m++QxHl7JeM9BkWhsZAQmyA78j2MK6BygGxo5jGBXqI69HagHuRwWkzJ0JBYXA2ZswhXkShmMQhQqHqBV5kfZjJBjCYd1eyWT4IMj7Bk21gECZiovl3VaM5lEJmjWXi8eB8ya57FP7deAr13h8LJI32eruu5yuNvt9keZFCZfVaoHL0BfrQjZp9xPhorVVKmS4wdPKUpASlXyW68Tk+bFRNDdlgBwjTPtAHvIU9PQz5QTzfEShq0+RFX7LJiyIXvbHIkcvs7\/76aSwmr4hLVH\/ERe\/TX2PyKEKZy6\/8Bk\/\/bQ5ZXKMT8Nq83MEr5uKw5DLcPJPdqWr5r1CelRfXsWv6haGEJSQkI1WsOZIFsoKYXlYDcZInKv0rHCH6C1pbkfkObpF4VklfGWHzdj85KmIlrZYQ1sk+3YvkehYav+6D2e2cojt7nMyZN2JA+AIdNwcBCw0rdWP8gEkjdr9uGxSwtXEK0vMb23rf3teql9\/CaqYRPxjr90QGD2UhZXP1hJDSJ5l+1P\/XysQQ4Wsyjyv77pwSpnx6OmI0QJpNAOtdjFFxOja3FuqesD56BStT7ehHdtYJ6QicCSIC0YIgcDdvj70htOhmxXh95PNapUcpEVteOhWgAdvX1LIS5nJuaflPGpBnWmgAGBrZsaKmjoBgXbtQWVljxz1ubPWEMqdqysXMKbniMlmyffWEFNwCQUxHYacg4+SJoPwguxe2HwnbM0GuK0ZTwCdnYe+LjyNyGrUQLypUlz92kX+4sfiSCFVKl3Ps45Nde2rzfY4+3ReeXcCdMigCTHniZPWNj2Ne6yjWMUS87e7XvoUbtNkHLN2pmvnJroHjrn83pMdpCe5AUgfCk4kJ6tziUzH1UzFEpphK1dvVMNw5\/nvrnj24dPae6nvLqPA9XtRjPtSosm37rHnAW00QxfOGjhD8N2Vr+5ByPPQLj9PdY7\/cxm68ftuHWXpuMf\/Btfr2xJfHl1hSWUaNZ0K2vs6LlbcaC7w21ZjVZwkJjgv\/ZgLyOxwxn+hMFMuAekaU2kBkjuzVc0Cw0Fi7kkXe8Y8SCZf9IpDfzeJLD8NAPzrMcz5GVYwt2nMxpAbs671D3fqsWw5g1BbNnvzlX5q6eXL0F8zkYqq1UMO2gh0j+QoOTaDhZbiQVGhBK6e\/N39DSXGtkYm4r6CLRL+PNWE4kCVa3Tg2Mwb\/P2c7nBxRiVbtgqLmf1VLb1jwg+EQstddoSAoU9BCQthclEZnnVzp\/WkG3V34rb1fNF6QH+djYeyPO3OIc1XwQ27g1jHf0gTPsjw5BWMAuS9UhBOPaThF1b7v5LgMNQAUCTOBEMv9cSq+ZzGkQbqDOsKOwqT9+MEt4Z+8G\/KVRXaNOX\/giYyJnq4jrqoBF8ERqBKOTNrDYR0aXHSnpN0xhEP3u6CXrg+OukpshKTbyCmcLbLX\/DLgBhjbdJ6IIz7TrShDCZqtbJsRm65NlsBhOYVOx98ES5Bdij6+HiIXxYpUlweqYe4hD04ZxWRmwvYuSV2CeY+v\/P4w6ahwR+D4CQlVJKto8kc1tI+5nPRuF38qR4R2uyELM9JHH9BAkIDONTeYjELD1jxtA6lQRmc0f4P0pi\/RkZAX44KHdevrHr1j4lJL2eG5oRZIhVxo0UJ0oJXaUKlSO98LmtELzJNLzbBo9SOckG95dhfz2ADcQ7HC9VJtj\/SjrVlIXeuMvmp+fF\/uxuFtMQvvj7ozHCeCetBr8R1NK3CfCTawYCQsXyd8BEzm6l1NogHr0xkft5kjSCftzXuSH57oqRvOcdfF5OshHvuH8t928MPbMpR7C+PGyAEBwFlWIyAUpM\/EJtGAx+VJX7YWNj5nyklQcR2qnLSlnI98JtTSGW2msTnmQafwlD0N3InzmhchroX0FJoUe5NDxqFLTYdYmVOvAvGzHv9uFywgsSYCq\/Cgx2hIx7QPT3LlUJPq3bRzYem5L5TeI59+9zjuCfLTWOZbp9KFonkmWOkGGntpWpQNrxmMTom+388K3RZaxLr7pwadstkIjHPAD9hs04FpgwgkjuwVYP0ANBR5MZfIpdmP7JZDnt2XjCoIbjyjM6ua1UL\/KFQcNZUeTNOU63xK7UGOfodqGdK1IWu74EfUKgU5XTqRPCAzRMyBsS17mi96cfKt4RRZxkhV1X+i5QU0Qezcd0v7JLTp9O42GPvN0gKDQxnJkCnX2yVp","iv":"96b813be86938add42f1d4404323489c","s":"163dd2594fd7e402"}
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