Multichannel
November 17, 2015
Image from Lyst's brand campaign
By Sarah Jones
Fashion ecommerce platform Lyst is positioning itself through statistical wordplay in its first brand advertising campaign.
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","iv":"189f5026f34ea811a7be12c50f24d19d","s":"f4e3f63042198b94"}
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