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Dec. 31, 2024
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Mobile

Luxury retailers push in-app purchases via Valentine’s Day guides

February 4, 2013

 

By Tricia Carr

Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.

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  1. Saks Global completes Neiman Marcus acquisition
  2. Veuve Clicquot talks Champagne etiquette in digital content
  3. Kimpton Hotels to unveil hotel, branded residences in Mexico
  4. The art of subtlety: ‘Solving’ the luxury market’s slump
  5. The 1916 Company invests in jewelry vertical  
  6. Maserati unleashes anniversary activations worldwide
  7. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  10. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
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Happy Holidays!