High-end brands hoping to harness the power of online video to bolster their cachet with consumers on the Internet should remember not to give away too much and lose their mystique, according to Kevin Nalty, author of “Beyond Viral: How to attract customers, promote Your brand, and make money with online video.”
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Q+p5QT1TfmrLq7tGgjq1aCDyG0iCUQp+WZ87PN4mUZUgYQOzsnY0toTDDQyy2ww7zBaXfjomDz71rJyVk217M27jk9REGvjyRkCwXbRsqWtoqYvKZdywVtKBKcXQG96Y6kGV1Q3iMgoOzqV2kqKN4GVCnYLMb\/iyrG4IU07I8jTOyW+GkhoxXN3NcegTfFZN0HGYq+mSLilbfZEwOrvhtQ0DWKAUpkC9ns2IhFEHgDdrauWPrSOm8Kw8FM\/57EoPPRbX6mS09RQuZulMCNdntWNEAwbsulhC33HdwliIiBU8Bvp5UgOjIvup1vGb56OJtMwGRG3QskpG2aeTpaVL\/5ZL4kMr1Vrfugm6kJFQoHAArozHuhzRIdM6f2y19KUgPi8i1GYkyO\/xDUmcrImqgQKRrv57nesCc+3CrZ7NFm1OtHLjUHoj4wxzVnFtdfECeODX\/caDWxr22npt4+t0Y6msGlBipVWbbQlCL5dyFzD4LIauSNVeGxc5z5YtvhDjDoR4PDnVvskGZ43D3zF4EpoNi932bcI9VAaGRN9+FgzW43\/78FHfz5Sjbp0IsmgALjDLmkVoaxZcct3qvB0vjA+MOQK2WD5rJhhaizt3CQDl+e+hf1rKIv22xXUBY3tjhfoxMSbluxdZbRjEV8NRVGYZmWPeLS6jpM31qP\/WKlZm7Y6Xygr2AO0TgqNSwIr4U6Qn3Gc8LhGm0Ei6xShIHO8tox1Vcc7CD7hM5mUoIXxevhBX1Jv8as0FVD35ZNDM4Ue9Ry0BUzMoaSivo715MPvdwQiS0PoqcXG2f\/guqprBbHXf1Auy\/9J9QraqxJEB777BlaPcN9JfpZ90kmekJVn16nDjG\/GmznV6WgTC35rnRBHEvBjhQPZVAyyhNGrl4pN5hRF\/p5IPl4htRmNJhc+PGgVdJ2Y+9dI+JRyNOwJIWnvzOVz\/PIAu+jfMyuKboYV2L2iKRrX8ObLPSM8Q6D\/QFUbUX7mrjQDO4UvM7VIBE187EfCzqiGMXjE9x9a39kDeWVzqsESZQFRl362r7C2mm0j3pVHSYonPRrF0HuHTY0IxHTUJG3i3aqPJur6WXSvDSzuzcmHLD1d1tXhoYNNQlBOfwsWCRY\/Gu6ZK29U6YDKJZRti2wOgecRDbY04Tv+uslRRynNL++dxsLRT0cnlCMD+PCvCXOGZJuqGdjds1Iv7Ex6ZDolbkHkMkh2ztwZF46hZ491OvO3cq57MtespUjy2FEwWYAW6\/7\/4wSVFuYiclb1Fi+gLWkrFLSrOe7UgO5qS1LB9siemgI5xNzc6S4hqHMm9Z5KCvpdAKuxTwhTXFIa82aCXYeJSKEgFjJwotA4YPGA2gurwJV+5d+fAShvPXMMF9kI3QW15llXF1rfi81iS8DHvzLRwi4tuB6nHRqXdzcROKZ16q\/rGlDnHNQzAQktGqQmHvrwZPm+MBJlydlO3W6klFM1U6WGJB9SMh\/myR4igXhNAeIO0mbGcUV21h8Y30v43sSl0jw7pUEyhpyS0PiVBu3ICRtHjA9YP\/K+D4MWtRaswdg+pFG3VjIv7S95qv0e+9UHK7G3TmWOA4wKen0nEfiNS+sajc5WsKXBBb30PGntA+7QhumvMd0GdU8ql\/mCcANNZcakVMFP4Q6pLYdA4wU\/g0tK6GOV71H1fzGkoBDUxarGTp07dQq4rzKQs\/0dWv3n40VhwO73A6kPV5Cm08tpz3YMi2HBQIrc4yaq3yT1mw4elhjSYQ5+V8taRDOPof6xWqEM\/UZZGLqiSCtLOQ1bUoDYr1aFjK++5MKRmCkM2zYXLL07hay6ff+PA+UNEPS1Zy2bhS0Gc9V7MgM5i1AFZbRBW0gSon6bMcnp0rBsuTHs57XKnPkuCGvwA\/dp2NTPficccBVhtm+aJI4Di3ig82cH3Lj+SKbIEY2GRuKGll7qti3BtuR8xllnh9y5VpHom2h2a6H94UUOXXg16Za47c4TudYUxOsFitrBhms9pQc24rducEUZanTqE\/96qKi5V7UU5Og\/yHedsKxHDhB4UBUpWi8tPdd8OFTtipy2zP5mLSFGboOhzblMBL10e81Fak9oN6m27jqtHJ1cC1LgL3lKY334Xgr9INJ8F5zaRGJYBwE9cl92ktdH4oxLL2tZDdGXPww\/hblevP\/Y7Kn6195DpPDzOh5r4J1mE+TXi5aPVP9n0ZoRMYDaeTV5\/GMPzguxUB\/\/WBG89H5x4gZref2mZd8q8P+wHu9fQEAKyU9uOAEvDwjT2FSYntNVQW\/H2NNKdFhXDXGu6\/CqGffQrB2MXiKCe08JNK0rcg5ziLp5uwfCJPCHtEciA1NCLipY2yE+7kabJsYb+szGv+SmlWb8Q\/\/0T4\/CGddefactnbHqdBwmLzz44bNLWWi36\/kSb+k0gde1gARM8hdFS\/iWUW4E52UezF1shbMLkc5FwbL+FxLd3anP9e7cLR8q9OHzQjr+MwSWzIN6UddNv79rVG2tPYbBJeE78otJNQLp9Jtw3EafO8B9henMj3u\/Eo0mUKqiQHtymzGQZtSuzALkabqfFejJziKGm+WepX8FNJu47BXuUaGKRfi3ooYccYt7QkEwxsxXJBtw2bpLPvPA3Ae9tCt20Nwg\/ntdjwzJHAtWKpJ4GWTMcowZpl6rp0whtRj00HMpRIN8jraNQ2xxynzYrnYa7VQHRv3nfiSFafVAmBZ4lIa7bX8Rr4J5DOSgPzQKawk4O4xHlIC4RtyqSZt1ZdbfwPjK9N8Bl3If8vFOiOG5wT91yNWpWkKKDoOYeTM3Wtj5EYuarUqDpECh9JmE2jPx9oB\/asHqhfroWPUJuw+zNNiWjorH7+UNnGEL7lRCIOwWRtklqFaXzgTCxhx3PdmWJ1p+CSw7a2uHQyOFPTkHtlYvDw\/gFFdEf4QjTzhwMNR76z2CrwJU79SsduGLumnlvKscjSQ4R0w48QcaJnq1lNCtAr3jMu67CJKSk\/PRSTmm3nAEpOLgvgTD\/81Ee8BbiCTDPVaCrUkRPUsSglaTKeq\/26XEgFwCFfMJMttc0cYQYzkbhNSdVvy1jdQMc22G\/F943ZJUsW6YMDu4Fm9VYfOyoe5Cd\/TNaboQAoep7OEitDd3yHn5ft+lv0Q\/RA45ieZ9ZMYhZx7A\/scf93Mta2m9gJlBgDCBID3U\/z5hiXW7y69q6t9+zTc70SKOlZN6X2cqOO27\/4O7LWvaU9XlgPr+up0\/zMjs91cD7UqiuLyg\/DqravAAe4feeetfWepAxJ7BoQlBw7iUN0xTAvsGrTMRAX1LlLvqb4\/wOo0YIOpz9eNPjQu8wqiLdfoUPmKJx\/nTQOtkI\/4Sdgzd3sZI4XPeO8R\/RyATTxDhKbI1PTsNp01T+1t8NQYQbHDB8QP7jOIqtQ262P0saj3gCZt\/U9uaYZPW5EC870Zwwr4wbIXTQOoSnVWkk3awl5ng6\/7Zshd4pHIu0aDHn\/cwCNAh20cvP6PbVCwb0ig9WVp6Ubl2VisvzoZu6nQS9ppGc+SC7uwgU5Cocque+pYAnsPUcmBxthuvG8froLNHEgfYckSTvYk3sNIcpkLqiLB6ITAsCZAm6ZeRN9iyeAPWbvcR92TbGfOa6bLawssePNjDSic+e3HdH+CfT3lO7GUOnCwt9LdbKF9f4V3frRL8yxJtQXzG\/WaaHQHnepGxBmDetmqK1P6hnPAuT2tUSYGLCeEaaNuFLU1Z\/UXZ8AtuB4Tw51amaNJpuerFQCPcgDpPzjPp0eQM4JSQP83K2ESnSfuhvcVgoScvRrzg8yzhFIhQI7m0fyAvP5tXIYkc8lsD9l5ekjBvGhh2w9NYj3ezA1tZaIEMUL6Sf0tz8lH6RlK2JwNqpLi1VJchCPDu8eVeI+GezCJHIv4o6fSCgpgQXWqV4n\/65cn1Ljebz7ywIU4uOfkhvHlyUFWPuVh32fVFImbnEoK27oFfrofAlZEJxqSnEHCJw+1yQB7BQ22uLZBaClck6kLb6zIXDz6+FIa3bY\/OaNZtukp24UZLbWY4qNW3E\/7sNkLEIK49GvlXYQq9ecdthLWhi\/GK+4TzFIMsqkr4GTWCSKhuDvDJ\/3KaYQaUNnDhemoGdtQwOuXH4QxUQsx9WA4x8MTT26k1JmhLz7ey0iK\/lFfz8hLFVgnLXZCqeYlfOCU7zD6qRY2E1pOsK1FaR6H9tg5l\/3HTuh6Wt5X1G1a+p\/8oueeMPLB\/ENv1yN37PoLR09PKiQ6l5VJ","iv":"243d50b45c58d65f05205e4f8f1ee73f","s":"a6fd45d70b6b063d"}