Multichannel
April 3, 2015
Faberge egg hunt at Harrods
By Sarah Jones
What was once reserved as a children’s activity surrounding Easter, modified egg hunts for adult consumers are providing brands with an opportunity for consumer interaction surrounding the holiday.
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","iv":"2d787b01dd474bf02ad966fb1e20bd24","s":"61ac0afe8f1c2d52"}
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