In-store
July 18, 2013
By Erin Shea
Luxury brands that open outlet stores must maintain the brand's status and prevent outlet items from overshadowing core products to avoid diluting the brand.
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","iv":"efa8cad28d84cd68e820b3f10dba011f","s":"fa1dd3fe66fe1200"}
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