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Luxury brands host social contests to connect with fans on Valentine’s Day

February 14, 2014

 

By Sarah Jones

In the days leading up to Valentine’s Day, a number of luxury brands sought out aspirational consumers with social contests centered on user-generated content or peer-to-peer communication.

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  1. The future of successful luxury brand collaborations
  2. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  3. Four Seasons partners with Giorgio Armani to launch global tennis tournament series
  4. Hästens celebrates World Sleep Day
  5. New Nobu residences, restaurant coming to the Netherlands
  6. America now home to nearly 40pc of world's wealthy: Knight Frank
  7. Dunhill connects with Focus Features for ‘Black Bag’
  8. Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics
  9. Donatella Versace steps away from creative director role at Versace
  10. Gucci names next artistic director
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