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Commerce

Lower-priced auto lines affecting brand stature

December 10, 2013

 

By Joe McCarthy

Are luxury automotive brands running the risk of brand dilution by unveiling new models with low price tags?

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  1. Kering names inaugural sustainable jewelry design award finalists
  2. Giambattista Valli pop-up goes live at Nordstrom
  3. Lexus signs on as first official automotive partner of Premier Lacrosse League
  4. Chopard honors horological excellence during Cannes Film Festival
  5. Louis Vuitton closes out crossover with artist Takashi Murakami
  6. Cunard presents ‘Sea of Glamour’ anniversary exhibition
  7. Are those ‘original’ products on TikTok legit? Here’s what you need to know
  8. Kering Eyewear, Google announce AI-powered smart glasses partnership
  9. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  10. Sponsored by Max Mara, 2025 Whitney Gala raises more than $6M
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