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Louis Vuitton creates interactive online demo to push travel bags

June 22, 2012

 

By Tricia Carr

Louis Vuitton is showing consumers how to pack all three of the label’s classic bags with a virtual demonstration and do-it-yourself experience called the Art of Packing which it is pushing within the travel section of its Web site and via social media.

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  1. Magic, melody guide holiday campaign from Cartier
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  5. New Jersey, Florida top list of luxury vacation home hotspots: Pacaso
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
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Cipriani launches first home decor collection
Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
Vera Wang sells IP to brand management firm WHP Global