Multichannel
October 3, 2011
By Rachel Lamb
Toyota Corp.’s Lexus is relying on local dealerships to advertise via Web sites and customer outreach to market its new line of special-edition models including a partnership with luggage brand Tumi.
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","iv":"994e8d6cd568a37bdbb26b00bef3ac05","s":"c354fec29a02be57"}
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