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Lexus looks to woo Facebook users with targeted ads

February 17, 2015

Lexus targets younger consumers Lexus targets younger consumers

 

By Nancy Buckley

Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.

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  1. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  2. Rue La La makes private sale shopping accessible on Android devices
  3. Mercedes-Benz designates first North America CEO
  4. Art Basel reports ‘strong sales’ at Hong Kong fair
  5. Burberry inks multiyear partnership with V&A Museum
  6. 2024: The challenge for luxury amid global and regulatory changes
  7. Aston Martin employs newly-earned Royal Warrant
  8. Banyan Tree to expand global wellness offerings
  9. Top luxury campaigns of 2024: LVMH, Paris 2024 Olympics
  10. Dior spotlights connections to feminine artistry in feature-length film
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