Internet
February 17, 2015
Lexus targets younger consumers
By Nancy Buckley
Toyota Corp.’s Lexus is using Facebook’s advertising data and targeting tools to reach niche audiences with more than 1,000 videos created to appeal to different types of consumer.
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","iv":"eaf2eec24c2f65bd1704bbda75f530e6","s":"915d740ed4ed4488"}
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