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Multichannel

Lexus brings TV ad to life in immersive celebrity event

February 10, 2016

Jude Law at "The Life RX" live performance Jude Law at "The Life RX" live performance

 

By Staff reports

Toyota Corp.’s Lexus is highlighting the carefully crafted nature of its 2016 RX with a “bespoke performance” in London.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. IWC social snow globe stirs up winter memories
  4. Bleu de Chanel dives deep with new campaign
  5. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  6. Diageo unlocks Fusion Partnership Lab applications
  7. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  8. Tiffany & Co. acquires historic Titanic timepiece at auction
  9. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  10. Tiffany keeps it simple to attract interest in New York Times ad
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