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Dec. 26, 2024
  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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In-store

Land Rover offers augmented reality preview of new car

December 12, 2014

Durovis Dive headset for Land Rover Durovis Dive headset for Land Rover

 

By Nancy Buckley

British automaker Jaguar Land Rover is unveiling a new way to launch an upcoming vehicle through augmented reality technology that allows consumers to experience the model prior to its release date.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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