Multichannel
April 29, 2014
Lancôme's Elite Rewards
By Jen King
Beauty marketer Lancôme introduced a multichannel loyalty program that encourages social engagement and purchases for rewards points.
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","iv":"d3749f246a9ae91a29be68f347a3a52a","s":"e1811369eacba52f"}
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