Multichannel
December 19, 2011
By Rachel Lamb
Jeweler Lagos is leveraging its newly-redone ecommerce site to build brand awareness and engage with affluent consumers and complementing these efforts with multichannel marketing efforts to promote its Spring 2012 collection.
{"ct":"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","iv":"59ebae994514d6d45e3ce58fdcabe007","s":"9505b2a58c4b5d09"}
Share your thoughts. Click here