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L’Occitane exec: Social sign-in triggers 10pc lift in average order value

November 13, 2012

 

By Tricia Carr

NEW YORK – A L'Occitane en Provence executive at the ad:tech New York 2012 conference last week said that through prompting users to socially sign-into its ecommerce site with their Facebook account, the brand is tailoring the experience to drive revenue.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  6. Audemars Piguet unveils collaboration with artist Kaws
  7. Ambassador-led storytelling carries holiday campaign from Boucheron
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
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Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws