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Out of home

Jaguar takes over New York subway trains with Good to be Bad promotion

February 18, 2014

 

By Joe McCarthy

Jaguar Land Rover North America is targeting New York subway commuters with train takeover promotions for its Good to be Bad campaign.

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  1. Follow @LuxuryDaily for the latest in luxury news
  2. Mercedes-AMG unveils collaboration with art collective MSCHF
  3. Prada taps ‘Re-Nylon’ profits to resource environmental education
  4. The new administration eased independent contractor rules. Can luxury brands cheer?
  5. Orient Express lends locomotive to 'Mission: Impossible' crew
  6. Net-A-Porter, Mr Porter solidify positions as shopping destinations for watch lovers with new partner
  7. Louis Vuitton revives Michelin-starred restaurant in Saint-Tropez
  8. Dior asks award-winning actress to spread joy in fragrance launch
  9. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
  10. Chanel continues support for women directors with upcoming Tribeca Festival talk
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