Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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","iv":"06ac20e1bb502ebd2ab67de65e10b4ea","s":"2d94ca652e23eb9c"}