Swiss watchmaker Jaeger-LeCoultre is using a realistic approach in its new advertising campaign to connect with consumers on a more intimate level.
The “Open a Whole New World” campaign features a number of real-world individuals with careers in a wide variety of industries. By sharing these personal stories, Jaeger-LeCoultre is showing that its products are attainable and compatible with a many different lifestyles.
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UJnndfN0WBySAMIrIWPxlX6f8oAtMbHmrPJK7q6lQ5I6mDAohYWVPjkMr+UFgUIolPTMrnA6\/UI16DQbBXnYxiKPsbA8ypTTtb3W9Dvn\/qwg==","iv":"1f2b32b7fd688ac18463c53d29c6aacb","s":"a1c2cb8643b94caa"}