Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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XE+nAg3hu\/Bm+UaUpXmL64EGmQnh5Kat2i8JOaZMbs0obu4UtIlp0eQSnSs2uq\/vf6qEiubPVq7RuKxYIzajuD1CpLm1Qt+1HHHBNIfatLKDZ8y7QfzMKj3aRW0CI266qqwkoMbdxtioqq3uSTJ\/2qC4+uOhopDMemE1ZwCgabinRymWU6ZqoNxYxoBS6Cy25R5tKC0\/Q7S4FnSITrUi+dOyLXNc++roMLi1YHEv8A7FJ7jUb3eyVHPUiOc+ptWKsLfBad6zVexhMVjXBPMUZIbtssnW2lW5YPAkaq9wlJaMvsrCur1aCnOXqHUho0gRihU6CMTYdvjQcoQuYYyaROkYcAn1CCOMqi9UDM+dUoR6nlpQMA56DBxDdV82H+X\/1we4oJ5o3rdOYLiPnIb1RPskY\/1W5yD1B3+ov4IF3nchA3seSr+8IuXR2N1fDU5ZLW9NQJMIDaIXkmdM1lqDKwXbwUAdAjqt7ubga7jLf0GXa+9G2\/y8PW99PndypETNXcjiUUdZ5pUQhs3rHEnQmFHFCHvilU8X0yLnNwYyVWBqxmBpPD7m5u87ao8wcEsYk0lVP8OhGduoWqPjOezJs2WVdYW60BiK4HdEqG2kq+J6Akver5UemCNyXa8G6vvDTDNpXkwu\/fNuSaL1LceRu07YM77rV6S7X0qRbLLXrgxyAVKKb312Il+8KX9x0RlAvlLI6QulsqDggwp+Mek05kH5l5f0Nivh7eu4NAkOKTpMWl+iEGzX5y6ylfCWT7Waj5jbyMDpt5Rz2M81kN9KnlSiZp0pty3\/zmEXkpyGNNugUFCcK9V6Bnpv\/W8vUEgTocLK\/A5K\/PxSMKeruKe9Aj+zbvOwlUUU20T2D2VF\/PrjQQsELkEHFh7T4CyqIDQfIbpuvT1UPrR7dbbmCmvLBIsq4cA8Kvu5L2o8wv545Nu0k2duMoOTMh0\/0GgDJpUxS0CVJVcW9dgMcvBnPN9NmGUPMsvIwof4DpQTonUa0LHVOOaqOYCFXV85jkmAAREX7RgHYI9ATki4H3ll88F7p7ct18DFnMkd9Kp7gPhwZGT2X5pqoJKXrduynFh\/d4gjhfYbBkso++JHNnY8WesXeskV+szowqS0vlBe4vJuGNvJs0+e5u+7mLSDat1VM9YA7FTI4vZ0tqHYjitUw\/x\/3\/sT5PdjWUGMDxHccm0ze+WaYoTR3nktsnmqNWU4kp+OuUwBH3xOR0ZEwtK8YR54XZduPf\/VFn5Vvupjzg0haOqYQCLsyDRa3vYi5au5Tnrzhku41yWaH2HPZZg8aPqncdZgjHyke+3cD3+arUAAbbX4O14CJ2q0Jcnhn7Vqj6sZmhXUePXiY82gwwHW5JTvSWuFVE1h02Pd32dyrHOd9y6SZS+WTuEe0ulX4Gu2SW+r5frzX1xHq7rfSBNPfK+KAUVp8aOr1u2mdRj80njGnzAZlp8Xx5+zZbX6S3ZyssfRlQ8wf7IQxKBEgIvg3uok897Rb4mBnBD1Yku3SLDnSwWkxsPbh+8osKVWlby6Jy0kk5qO3kh9uBEkwd+YLlZ7NBIwGeBox3yta91kML6cKj1eZyOboz\/gh2Pcl9yeZ4yyq\/k2oB6KHxlKoj1EJv+s99Is2poS\/wMR7J73Ndz2Ir9iJvKOYqINZR\/0gLXnb3SfXPssL+erenEmHlxifaNgDNRvdhxU9qUoe5xoZNnhYmtBkOvqQIOtoehWxpAzyJOpI+N3DMFpQ1qd2fSK0CoTlivAQmSMKzhPPuh3YVy6AMqLUQXpM8OIgyVV4LaDhRrDFDvHHE5npO\/deMR3HfE39mJ2v4gNmbqFmLzkNl\/+5c8XNxbYFQy3dwh8HSqI8H2ZAStXhc2RCUeAIj3C2bieKFvEkK5nHLN1S2WNSHZgDqrn1EdtQSI3dCM0Z6wOQ+zQVAsQ7FKNLNHTfIqkjrjHRPLGTwuwP\/ide1KxR9tWvCMOPe93UlMXsEcII6J+zb1BGkltrUtQp1IDBsTq9QiagNor3CjdjGkPw4vZYGhN7sdBDEshAY3KA+iyVkWCyGMfIvyOO1dKC2ac3TxbtcZ577mxeej1FWpYPO20CSyDvm1nZk7zRHxY4Y7oD1ZQNuNPXtkzGYdxPLDBHMdl\/tATEiwOWAERRnBzUZzZjWMRKfZOxRcvPFoC040b8zxkvxOVzP8eMY1fpv0wT4IduBtgoXc3PacPCqSRdcX1CWTFzWZvE1nnOJG5Ec2FOpQZQ4kIueOZSGJ53popV0lpS4+xOV5DEG2+vRDw7gf\/MjiAtN4+YG9\/HQ1vwD2MAMMKzxm3AGS7yPAzzbKAMYc1MKTVEGTO1z8RIrra5\/1HRcH5gx84W5ahgr9ZEErW1R7aJonRwE3aodSG9LCErI3SWeLLW1MgIJwZCd2k3w5yiOwWHxp\/DdbHlZxYCHylJveHozsfJCCDclQZgfCCpoDUJqcgMve9JopoPnoYG7JEb7P3Wro5X9dBg4eCT1FKdQpM+fbalw6zhUtGDHyFsoxqUMN11nzBRD220HldS217j2sJOmXYlQ4fIUGSSGv7laHwy0U6rjz5HDLgMfXhtCVmLsa3TkSp2HDa9QYn50DZ1aIhzz9rdQ2wiGI9cXhPR0nDiQRYM+bGbGNix9Z8NCQGjTvsO4v4Myd8J7x1Gigdy\/13QxY4DfPkmap4phTWtndUNtES\/zpkzMTMP9APITBU8uWLgexhpKAzsQSYWSql+PRLq2xTIWWing0fC45VC5mbQDuk\/G8At\/JvTBiAjngYAnL4ns4ueVwhK4Hpxhk64l6CYwhHcrZ8\/hLD7gncsthP6yY3ulazX42Z5rtLfdHR1tQ+9\/QaeL87FheSPYbghG0xYTPV73PtM0lLEyPptpEU58gePOQrruT6xnGGyGnIodeYOZYGPKgJSRQvRkrpKevUs3lhWvUeD2XjdanA2QzcPjnOlxHPdfXO8IxP\/\/ousPSHhTSmqd4raDgyj5grnso6c7ajesJDqRZgR2AGTznXDSPbhCItgpXFaDTlishYxKDBCJ9nyCOtVWvu6JSphYmgMi5Hng0X4yfNEgCaSh7fFelJZ+Y8yZ\/gwHY+VFbVdA5x6JUj5cQZZK7l55WfxsU6jGKHtVIR4xx9AzNgp0d0XUuEewhX\/cRK26\/l68GHZ\/Vpa+ya9tyHzo72RuQEKDFGCzwmq2A\/THTPH\/NmAxTsA3CLzH2rOxqZ\/W0dIb6hVWriAiiIYO0WCgN3mCpSd7dOvfR7JU5QiV0CwYJE9KBuYPKjhRuhSKDBGmgsex5xMXtoRoWLhY7xPIQ\/L0FWs4XC69v2HYBYLCOPAZx5DkvPeQvarInk+axUOVU7IqXHum3Dwy4VlFMMy8HyZDs8RtLLX2oRENTpUIXDgTz2YjeY8GLGjujSSaY2HZR7TM2h9T9TSafzfQyGbebUbv0r4TV8CGHcF\/aRu0QNVyak0yYf2RINhphEz9ne3AxPR8QO53NXysOa4hcRi9dPjRsngIsMisHIvbv\/CltLLlWNnXqEgUwunhCVsMtLdgfpSH2eTiOSAt3IFPpeVbsfGR6toJOTJ9p8C9ujYK\/k3SJ+rH2ETpbb7vdVWaQ4PxssXE6VGfxT9HzC8UOfteB+h6qbA7dgRPNJQexzcBhCk+21Iak0Uh9c6sC77cpjObtDU9Syr\/ItTFUVAILd4ViHMuKzAq68GS6RLdTwv1kNaTCUIXvvqRQCfNVboBYQBjukjsJgpu1+SytE4u2VkX+aSO7ZurSzwSIc0O7RfNrBMiXkHjvMkYGJoM4LJTUGbNN2S8ycoo2P5w8hXIM48jl0eQme9Zt+zAgFv0wKXP2fTSn\/rok2PhR5XsPYAp2w7E\/Z3iH1jyoMoGGBFiuQGN4K+jEuvXXrT3jmPj+nY6dM56jMEzquYKVvNRnFJKdcLriZdQYVOkOGnxfspOCHGz1InNkhWzMIeW3KgTuliM4l2EalJRMwger725vrrFeZvlij7gQKwDslAxFIVP+2Hd1FZ4+AVwWgB3HMi4DhUM37vVtiRhVXIUBqiKm8tBbwhZ+sX7W+p9rSwdx1Q5zleKJcYn1sRYktrJ\/c+I85ryiifBTi1T3ZyumO11gnYlCU5o3pFg1Oh\/VuqkKkVj8hB0wh0NT6vL6YWXx+p\/mkhS3me2wQevAXq3XPHogTumeX39bFzPrvI745NZxbYS1i4Rjzms+POTzhcIL+fys0RPFbr+alRsWApcQRXmj6+vJ\/+lWz02SeHiOV0cDwA4IZBPiU0gjGGvkKmBkdS8Zpp7LoXgj6bKQlKtIclr71dKAFaoCH784DuPmGmHrMZOirITZ9dlVyPWrFI8\/4LFyXHu+QFdZCudEEZBtzud8wBlv0oNaVSy1xwKjpW2GMilNnayoYkG\/qQkQDgXZeE4dcm\/uo4keW7fXSikUd8jwKMHRKT1PuoAyjFAx1gLKLQib5UBPPh2yyMb3ZPlz8SuXZtb4fy51EMhUc9v\/2DJzAdt2l1WelNsJEs2bhcrHHZ8VH3OP76q5yHlUcSSsmv6eI7JsYdPQy5UWvCNGpCdMv2VRuQGRCw+ZJKSiLUSZKgAbk0Wu5LC+QZzip5DpGJ0W6ogoDNEYxnzZ\/ZUCn\/LSTOxrgYEMUgLLXYaQlA8cxxpMaOoJjFWvbrSgwf5Y48bQWSD7TlIz5btKqAczQRp+C+CN0FMkcvXSS4ClGftQ3AZMW0m7JFE617UqyDtKEcoTUH3xOJVBqN05SP5LRw=","iv":"c3593136b2fe789bbb399e4491606a49","s":"bfc36a23c06907b7"}
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