Internet
April 29, 2011
By Rachel Lamb
Twitter is often used as a forum where brands can communicate with consumers to inform them of special deals, in-store events and online exclusives. But does it actually do its job – drive sales to retail and online locations?
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","iv":"f1fb9c6313db8398ee3dabab30e60ea9","s":"059f1c82e5ed49c6"}
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