Multichannel
November 7, 2014
Men's section of Bloomingdale's in Palo Alto
By Joe McCarthy
NEW YORK – Many marketers view consumer data as the ultimate cipher for understanding purchase patterns, but contextual data is what colors in the larger picture, according to a session Nov. 6 at ad:tech New York 2014.
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aPN6xSM2Oj+UryCCbIQ4Mg8bmah3A0SEiogffWxGE+G\/mKCBVGabnOuIv+JJjT5avJSSYxyqzPYWghFC8dDTstVH9lZNUXZQOZujSlRkWIcEOKEC9da8gcN+h0raU7PmowsuQIU+a8by+vSBMPjAop7V9tCqwThboOouAqOT7OlYs7Wopjf4MN5HjtEOWVBFjWeJOFuZgtfpUfkp6LIYmNPkW3Ed6Gj\/TPPfunbztehWMBKialhwdV0rm+pcwQqdONCpJ6Y1QthiORCnUnNBZKEJLsw9b1cQViTkXy5ruVjz9OK0+DplL9+nhB18\/CH0JC0xCNrekauJxUQf8uXl\/Fe+scmff0biBLSWw1AeQCtkAxl2D9Oy4b+0eB2tCwljBiAFcHp4oi7aJKtjXwfGSp2f2PonWuOU9\/0DM4i+vpBKt71dhbWxMnwJxOpuTMlFrYSS6GUSIz+rinaMHsr5ubDu8+KVELV2+ScGtUsdvnyZcra5ngtt9s6fndnzpw\/OHpYqrvyQQTels92hqtGQo99pSU1PvNpAqjbZ\/kqygABQgPmk8KXcce8cHY734tEv8AiKbIju2LLBCd5ddJBoKtVdtJ5cBspJd2maNoB2Ow\/+qwIE0flBCQ7kfugyIyeu9qCmOypvnoBDw3C3fZMzXBpu5oXdHIwoNVh2394gGFHptHDy4Q4f+5c9bANXpaNE0lC5gNaWq0lmf7MeN220jBX7U7NGD\/xyK\/kxV\/0nuS5zvtb8mKCcCN9gyCQZHJXOaGXJZ2P17\/evtB65Xdj3q3A8UPr6rK8NjXIjJvM4IIUfC5X37Kyt0CNQUtfIkySwSiJmQNOQqGDv2bA1qCZqKPnhXbu5PBR6SNmKVl8+NrRDjfZF1g2XupHq52bI2h9x3ATVk\/79\/JlKAHtOMu\/fDI3JOAhMZMF4Z6K23LCH7Wj9R57UoYSgwuKGnOyevCJD0IiYC9Y1eJxlRf0B9Bh6iC8DPZnoyyRzxdTaqtEup2kAQwpFasWttIJHMTYUE+ss7+3q7itoE4zmh5mzD9A5T4wBYdVKssAZbuctn1SkW5BknRmGNWVEz8NjZ5JoKB+uMsg8uNYPev\/h+qjXj8uYzhld4SMiL6oXGwNFEly2uQNYMoONBbz67uRhccBp4EIogtawzS5FV0qI4Nq1cK0Ty\/Mr99W2Glpxli9AxeW3l\/pSpuf0H2O63OZThkEtZ5Uai58tH+jT0gD4C7tiHlRKSZEu6NpHYkOSDTnYmmnWm0Tf23gK9CTlwvwdP9BKTqDhBs7chacp9dDCS7RvfVosJQi1bB5nBVdIY+K0Pc6HyuiMFmqsIdCdB6l0TwvO71CifVkcVsoduMT0EQHfTTMjW7jZraDaYpPAMmaJC8z4azcAolvJJGewjBdfGSyF4GzgJcsdRf+wGUYaDDFroWZ3HKDhgSEXDsr4snZpvwN1F1pBwF\/FXC+13Fk7Rchfi\/cgwXY21cQv5XTCf+QSNSwCFJyNiVp1IMZ3WNS8Jpr0WAMaoYuROWuBJ9Da7iC1VXohzFysfR8EWAtvqJzVCcDg0UZyIo2kcWxfpOtY7uuXX5t5h3J0L563nllNlnUUEY5om6PWmaadOcB2PvjKbc+ksV0gGZTMfZMb5QKkUMd617LQbP4zp5NEL3SNWnIZ5puR+dtO4Gn4Ee2zJQ9Y1HY7sELyUz2zEbb1p4rXuNB1v2kpdrUq+Cwd\/95Ozf5\/EGpA7365lni1GK291jugEl56yTRZr3sozX20Xjdw0NDQhFPR6OyMAlmjyISB5kXZmKH3ibyg9lmbLhuwZgBroypW494jMb6\/UaCuneOIwU+PlJUzAK+h1A92jcilEmpainxt4daZsqKJLTGk2T3Ju8rtXyt7nNk4rFwivvMpdZS56Kn8UdpHPFnwty3U51h7vLy88OydU8MeAKGBubtrEIxHRA4r1uGqTvMZ+j17wyzeRfLPnFR4aXDR3eObtK2EgA0ob\/wP9kiYYSjQn1a57BLEfxnIM8c3EZvMeAFsbSbxFIOHkjImofkLx\/5ITFc1vD6SxKFrFUnEbKv0XX6IMGVAeCtynPP13t9aqFczXW0cR2VJBG1eDva2\/UxXpYXPZOl\/iVcwN4TfwxP3rZb85mu\/tUwK3I0vaQkckWg25aYQz34FaXFQvpJSFWzkC41mAmzO9bVvDVe+B3OKyWvGjMN7XAov08voQs6fDsYC6qo+NayG3FpuhjndPFPHIC9aElQmM\/l0c3zmG9zTIAgeSkpHdK6lxug5xwaFsdj1aAl26ahG+Ol7ICHk+8bj\/YUk6cCsQRH9a6eky\/QV2l2oArIxuSqgwFsAFRdTM\/9tkfHB6k66h3GnZHg9C9VyFgujBdh2a73s2ka34\/Dt+K7B+3g0m9WXq21HGtFRP0uNqrGyRqI22H563rfLWLi\/l0tfmO3shzL6+odUcJvzvZ50tjCQH35UNkra0gwO7UGXqX\/zrYD7rBk72l7xYaGmcCLQ6QP6vNDHNI8qkeQUjTntw9ShNlf+sxd0KQWyu71O0Uc5O5bADjF\/MHESFl0basNrazYHejB1LtDQGyVP0AIOM+bCX1xwTlfL1fmf\/5AOetCYDhbJ205OmzFzJ9MoqcixjKghXf9643rESQHTV+yNdmWDy39B35qhBVTbXE+UGhIUdixD+O7H0yFpv9VlVtDlicXz7We\/apmtoamwJFAEFtG1L2\/Gpcn7HqBUxkLdlJNEAJkwelHIa4Pl30askF3mioK5RimI6X4B0OLp1kOkkcc5GmgRE490j9dbcHTADVBmSN0qIfTflf8LdABXlQj+WHqUH7eurXdVofAM7mgbIj4F3+3Y1gLdMzHfPijovridPWGvj0DkDEhz1+QRWMt86+qXjNgC7PnirogOp+xykWXsKqrjp5OWZW7f2\/hF7vA3OVQeW33EUqI5l94+SDQ783kcDTFksO9M6NHcVwyaNSJVYzD63EQ6UkxCdgrQsZ0PFsThvKf3RPgyGaZEMWoMjT6afR\/6nnl8iktuCet4B2NuGmvKNBFgnq4Jc6\/58nmquDHZnNFy+FIAtUxaraQreKl1QQ6wPhRI2Y3Enu1AU6QCX3VZtuXUg+ftL+iYq0fUTn78ABpfSCuimMCpegus\/QDuhQy\/oqgvkkc2c3anM7wwRXk1UlpSmNWBqz5JgXkNK\/NFV4a0GzpjKLSGEKuyK+ypTFAxNotuOu8amud340LRzsr6\/rTh0dmUthkErya\/6PGfe9g8YrLjn4rinHudF8pRF5Hil0XTaK8X87nuuTt8ypFTCExfNb0F0VSYH+Z3i+hII6AcTmRSAut14v19UK3Yo8vyxlf2SEyaCQd4TvqDTV1+59e5QudygmavsJRre+6jYM+wQPgXjWkFgqOHsS\/aw+3FriBb+o77doZz8WKRWZ7Dr62WNRc51m62TUPZ58DPdQ0i3LiPV2uBLq9MJnXSyFyuZp6nT0QzWXsiNbHlyR9UXpILoxnFucjqh+TCMVFACwPZ1pJjwcDBChTENhIrvhsAXo5lwP\/JFJqUVKY6NPLZk\/rtqvILDXvfqCUhSk5H0slbRKfgguRvg4yc\/bdWQO3KrIfAbUWrV8bM2\/2WFQbILAdhM7lDiuKl9F1H5J6wLeQEV7p+V0afGY3eucdGLVBP0J703G0IJ1uR5MRM6YDkR2Ifr+kBPPtWzXHn5DybUQDVZJOXbTRNLnaCEch0k0L9RZUuvHh\/X2pHFoFUF803EdY5XrnfWnMr\/ZjdQk3uwn\/hjt1SLLj\/XAgS68wsr360T5aL6joZITxGqt3FPxNz4aFgPzl8bIO3T6c2NRuy18erLHWrI7kwuxNCZ5S9NkY1oh4F+6EZG7HOtcn6ZCWKIMvbu59E9EhlbGEtzIZTnsaG+g2RWH6+yOubJ5Un6Cylyf5J0OM3H+EuRXV0TCsIwmkAIjnsjiiLap8am6CLIbbv6HJ0YaaF8Bs5od2egeHxki+5ZPPIKvy4tkeWeEecMwJiBvM7vC5i9cUrIbikdpwsbJdNfV6VVOUx79BVl8H8vA4s5v+","iv":"b0ffbf26faf7831faeaa91ab12b63b9b","s":"bec50fde55a99e07"}
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