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Research

Implicit, collaborative data collection minimizes privacy concerns: report

May 4, 2015

Moet uses Skosh to send Champagne to friends Moet uses Skosh to send Champagne to friends

 

The "creepiness cliff" for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.

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