Multichannel
December 7, 2011
By Rachel Lamb
German apparel and accessories label Hugo Boss is aiming for brand affinity through the newly-launched Hugo Boss Talk, an online video initiative that uses celebrities to associate the brand with fashion and lifestyle.
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","iv":"e3b80ea6f714c3e7107a17d0db53e1de","s":"45c1e4d093d04046"}
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