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Internet

Hugo Boss pushes timepiece functionality via Facebook contest

June 1, 2012

 

By Tricia Carr

German fashion label Hugo Boss is pushing its Boss Orange watch collections via a Facebook contest that lets users set the time on a virtual timepiece and enter to win a watch each day for 50 days, while adding consumers to its social media and email lists.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Prada’s first standalone restaurant arrives in Asia
  3. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  4. Follow @LuxuryDaily for the latest in luxury news
  5. Kering acquires Italian eyewear manufacturer Visard
  6. Gianvito Rossi appoints new CEO
  7. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  8. Mercedes-Benz designates first North America CEO
  9. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  10. Latest Tumi campaign features lightest hardside collection yet
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