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Internet

How luxury brands can tap the blogosphere’s growing influence

November 8, 2010

 

By Peter Finocchiaro

Blogs are increasingly important voices for luxury brands to tapLuxury brands need to be more proactive in cultivating a presence in blogs that have assumed a more central role in the cultural discourse, according to several media experts.

Consumers trust blogs more compared to traditional media than they did five years ago. Brands should actively look for ways to generate positive press by developing relationships with prominent industry bloggers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. ‘Copy Nothing’ campaign defines next era at Jaguar
  3. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  4. Authentic announces Barneys New York Residences in Tulum
  5. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  6. Neiman Marcus honors Leonard A. Lauder in New York City
  7. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  8. Ginori 1735 enlists Jake Gyllenhaal for part two of global campaign
  9. Meta drops price on paid subscription tier in EU
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